About Midjourney

About Midjourney : The Text-To-Imagine AI tool that enables anybody to create amazing and beautiful pictures with simple words. Midjourney is an independent research lab that produces an artificial intelligence program under the same name that creates images from textual descriptions, similar to OpenAI’s DALL-E and Stable Diffusion. It is speculated that the underlying technology is based on Stable Diffusion.The tool is currently in open beta, which it entered on July 12, 2022. The Midjourney team is led by David Holz, who co-founded Leap Motion. Holz told The Register in August 2022 that the company was already profitable. Users create artwork with Midjourney using Discord bot commands.

Midjourney was founded by David Holz, co-founder of Leap Motion. It first entered open beta on July 12, 2022. However, on March 14, 2022, the discord server launched with a request to post high-quality photographs to Twitter/Reddit for system’s training.

The company has been working on improving its algorithms, releasing new versions every few months. Version 2 of their algorithm was launched in April 2022 and version 3 in July. On November 10, 2022, the alpha iteration of version 4 was released to users.

Midjourney is currently only accessible through a Discord bot on their official Discord, by direct messaging the bot, or by inviting the bot to a third party server. To generate images, users use the /imaginecommand and type in a prompt; the bot then returns an image. Midjourney is also working on a web interface.

Founder David Holz says he sees artists as customers, not competitors of Midjourney. Holz told The Register that artists use Midjourney for rapid prototyping of artistic concepts to show to clients before starting work themselves. Because Midjourney’s training set may include copyrighted artists’ works, some artists have accused Midjourney of devaluing original creative work. Midjourney’s terms of service includes a DMCA takedown policy, allowing artists to request their work to be removed from the set, if they believe copyright infringement to be evident.

The advertising industry has been quick to embrace AI tools such as Midjourney, DALL-E, and Stable Diffusion, among others. The tools, which enable advertisers to create original content and brainstorm ideas quickly are providing new opportunities such as “custom ads created for individuals, a new way to create special effects, or even making e-commerce advertising more efficient”, according to Ad Age.