Meta, the parent company of Facebook and Instagram, has revealed its intention to introduce labeling for AI-generated images across its platforms.
The primary goal of this initiative is to assist users in distinguishing between content generated by AI and that created by humans.
These labels will be affixed to images produced using Meta’s proprietary AI tools, as well as those generated by external entities such as OpenAI, Google, Microsoft, Adobe, Midjourney, and Shutterstock. Meta will employ embedded invisible markers within image files to identify and implement the labels.
This decision aligns with broader industry endeavors aimed at addressing the dissemination of deceptive AI-generated content.
Nick Clegg, Meta’s president of global affairs, disclosed that the company is collaborating with industry counterparts to establish universal technical standards for labeling AI-generated content.
Furthermore, Meta is exploring methods to automatically detect AI-generated content, even in cases where invisible markers are absent.
Given the increasing prevalence of AI-driven deceptive content like deepfakes, this initiative holds significant relevance.
The rollout of AI-generated image labeling is anticipated in the upcoming months across Facebook, Instagram, and Threads.
